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Calico Story House
Storytelling for Your Company

Every pet brand has a story. Are you telling yours?

We find the story behind your company and tell it so well that buyers become your strongest advocates.

Let’s Find Your Story No pitch, no obligation.
Calico cat resting on a sunlit patio table beside a laptop showing a Calico Story House creative brief, with a golden retriever and a border collie playing in the backyard at golden hour.
Illustration of a golden retriever, cat, parrot, and iguana gathered around an open book with a 'Stories Matter' sign.
The Problem

The best story in the world doesn’t help if nobody hears it.

You started your pet care company because something mattered to you. Maybe you couldn’t find a product you trusted for your pet, or you saw other pet parents struggling with a problem nobody was solving. Whatever it was, there’s a story worth telling behind your brand. Your unique story.

But for many companies, that story is tucked away on an About page or buried in feature lists. Your customers love your product. They just can’t quite explain why to a friend.

If your marketing isn’t telling your story, why not?
Line illustration of a couple on a video call with a calico cat wearing a paw-print pendant.
What We Do

The Three Pillar Framework

We give you the Story Architecture that can support every element of the narrative your brand needs to convey to compete in a saturated market.

01

Brand Narrative

Your brand, your voice.

We start by identifying your company's origin story. No homework on your end; the interviews do the work. Then we shape it into a core story that drives everything from your website to your pitch deck. Not just a tagline, but a real story with heart and a voice that's unmistakably yours.

02

Customer Stories

Your voice, their story.

Your best customers have inspiring stories about how your product changed their pets' lives. We find them, write them, and produce them as case studies that follow a real narrative arc — not a template. The kind of proof that moves people past “maybe” to “yes.”

03

Script Library

Your story, their format.

Ready-to-produce scripts for video, social, email, and anywhere else your brand shows up. Written in the voice we built together and designed to be produced when you need them. Every channel has a story ready to go.

How It Works

A process built around your voice.

  1. First we listen.

    I'll spend time with you and your team across several conversations to find the heart of your company's story — who you are, why you started, and what your customers feel but can't quite put into words. No homework, no worksheets, no pre-call questionnaires. You don't have a free hour; I do.

  2. Then we build.

    Your Story Architecture takes shape in stages, starting with your brand narrative. After that, we craft compelling customer stories and scripts with your input and approval at every milestone. Timelines depend on scope, but nothing ships until it sounds like you.

  3. And we grow together.

    Story Architecture isn't a one-time deliverable. When your brand evolves or your customers change, we make sure your storytelling keeps up. I'll be around when you need me — to transform your existing Architecture with new stories, new scripts, and whatever else you need to reach your audience.

Your company already has a great story. Let's find it and give it the audience it deserves.

Let’s Find Your Story 

No pitch, no obligation — just your story and a conversation about it.

Newsletter

Occasional notes on storytelling for pet brands. No frequency commitment, no fluff. Just fill in your email address and send the email that pops up in your email provider.