Story Architecture. Built around your voice.
We give you the Story Architecture that can support every element of the narrative your brand needs to convey to compete in a saturated market.
A framework we build together.
Three components designed to work together. The full Story Architecture is the flagship engagement and the most comprehensive. But Brand Narrative can stand alone, and Customer Stories and Script Library can be commissioned together or separately for brands whose story is already sorted.
Brand Narrative
We start by identifying your company's origin story. Then we shape it into a core story that drives everything from your website to your pitch deck. Not just a tagline, but a real story with heart and a voice that's unmistakably yours. So when someone asks what makes you different, you know exactly what to say.
— What you get —
- Origin story discovery
- Core brand narrative document
- Voice & tone guide
- Messaging pillars for web, deck, and bio
Customer Stories
Your best customers have inspiring stories about how your product changed their pets' lives. We find them, write them, and produce them as case studies that follow a real narrative arc — not a template. The kind of proof that moves people past “maybe” to “yes.”
— What you get —
- Customer interviews, conducted by us
- Long-form case studies with narrative arc
- Short-form pull quotes and testimonials
- Story-driven social and email cutdowns
Script Library
Ready-to-produce scripts for video, social, email, and anywhere else your brand shows up. Written in the voice we built together and designed to be produced when you need them. Every channel has a story ready to go.
— What you get —
- Short-form video and social scripts
- Long-form video and brand films
- Email sequences and launch copy
- Channel-ready production notes
Engagements are custom-scoped to what your brand actually needs. The full Story Architecture sits at the flagship end of the range. Individual components are more accessible.
A few things to keep in mind about scope.
Calico Story House is a writing specialist. We're all about the words. Visual design, logo work, SEO, paid media, and ongoing media management are outside our wheelhouse. We're happy to work with the specialists you already trust for those services.
Your brand already has a great story. Let's give it the audience it deserves.
I'd love to find it with you.